Mark Hammersley: The 7 key elements that successful e-commerce websites share

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Mark Hammersley is the co-founder of Smartebusiness. Mark and his brother Ian have been at the forefront of eCommerce for 15 years. They are that passionate about eCommerce that they’ve even written a book to help businesses monitor the important KPI’s for growth called The Ultimate Guide to e-commerce growth.

They own and run an e-commerce growth agency called Smartebusiness, that’s worked with brands that you will have definitely have heard of. They also have an excellent podcast called The Hammersley Brothers E-commerce podcast.

JUST SOME OF THE POINTS WE COVER IN THIS SESSION:

 

  • What they see happening in the e-commerce market right now
  • The 7 characteristics that successful e-commerce websites share
  • How to use Google Analytics effectively
  • How to optimise your product page and your basket page
  • How to handle abandon baskets

SOME OF THE RESOURCES MENTIONED:

 

SPECIAL OFFER FOR SUMMIT ATTENDEES:

Get Mark’s Google Analytics training for just £1 (usual price is £100) by using the coupon code “CREATE“.

want lifetime access to this session and all of the other sessions?