Kay Amoah: How to build a successful natural haircare + skincare brand

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Kay Amoah is the founder of Kiya Cosmetics. Her journey started out on Youtube after discovering the fascinating world of relaxed and natural hair gurus and decided she wanted to also share her journey.

She launched her all-natural beauty brand just months after having her third child last autumn. While searching for products to improve her damaged post-pregnancy hair, Kay embarked on a quest, experimenting with natural ingredients to find the right products for her hair.

By this point she wasn’t only interested in haircare, but also natural soaps, oils and butters that could help to cleanse, treat and hydrate her skin and also be kind enough for her to use on her three children.

And so Kiya Cosmetics was born.

CONNECT WITH KAY HERE:

Website

Instagram

YouTube

JUST SOME OF THE POINTS WE COVER IN THIS SESSION:

 

  • How and why Kay started Kiya Cosmetics
  • How she got her first few sales
  • How she’s built processes in her business to ensure the customer has a great experience 
  • How she has built such a loyal and engaged following on Instagram
  • How she juggles motherhood and business 

SOME OF THE RESOURCES MENTIONED:

 

  • Canva – an excellent graphic design tool for non-designers
  • Seguno – create, manage, and track your email marketing — without leaving Shopify
  • How I built this – an excellent podcast that dives into the stories behind some of the world’s best known companies

want lifetime access to this session and all of the other sessions?