Jordan Carruthers: How this successful greeting card brand gives back to its community
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Jordan Carruthers is the founder of Hood Greetings. Hood Greetings was established in 2018 in response to the lack of greeting cards that represented black culture. As they say on their website “ Black, urban and youth culture dominates our fashion, music and TV, yet we’re still stuck with the same old dry cards. We decided to do something about it.”
This year Jordan’s business also introduced Hood Love which donates a percentage of profits to amazing causes. And the charities that are selected are crowdsourced through the Hood Greetings social media community.
JUST SOME OF THE POINTS WE COVER IN THIS SESSION:
- How and why Jordan started Hood Greetings
- How he’s created such a strong brand identity
- How he donates a percentage of his profits to charity, and how he gets his online community involved
- How he “surprises and delights” each customer
- How he’s generated over 237 “Excellent” customer reviews
SOME OF THE RESOURCES MENTIONED:
- Trustpilots Shopify integration – to automate collecting cutomer reviews
- The MFCEO Project – a podcast by Andy Frisella (definitely not one for the kids to listen to!)
want lifetime access to this session and all of the other sessions?