Georgina Fihosy: How this successful greeting cards publisher became the first black-owned brand to be stocked in Waterstones
SORRY THIS SESSION HAS NOW EXPIRED!
want lifetime access to this session and all of the other sessions?
Georgina Fihosy is a pharmacist and the creative behind AfroTouch Design, an Afrocentric brand producing diverse hand-finished greeting cards and stationery items based on African Print fabrics. AfroTouch Design was founded four years ago whilst she was on maternity leave. With a baby on one side and a laptop on the other, she was unable to find greetings card for a friend that represented African culture.
Disappointed and driven to fill that gap in the market, she used some fabric, a piece of card, and created her own, and AfroTouch Design was born.
Her products are now stocked in independent retail stores across the UK. More recently she became the first female Black-owned greeting card publisher to be stocked by Waterstones bookshop. She wants to share her story with women juggling a career, growing a business whilst raising kids, and inspire them to follow their own passions.
- AfroTouch Design: When and why Georgina started it
- How she got her first few customers
- Why she decided to expand into new products outside of greeting cards
- How she got stocked in Waterstones
- How she juggles motherhood and her business
SOME OF THE RESOURCES MENTIONED:
- Canva – a free and excellent graphic design tool for non-designers
- Later – a free app for scheduling Instagram
- Planoly – another free app for scheduling Instagram
- Self Made – Book by Bianca Miller Cole and Byron Cole
- Slay In Your Lane – Book by Yomi Adegoke
- Profit First – Book by Mike Michalowicz
want lifetime access to this session and all of the other sessions?